Mazda MX-5 advertisement Hastings Pier 1990

post from Hastings Pier Community Archive

HPCA… This Mazda MX-5 advertisement stages 1960s Mods on a dilapidated Pier in 1990.In the 1960s, Hastings Pier reinvented itself as an important music venue, attracting major bands like The Who and Jimi Hendrix. Like other seaside towns, Hastings became the destination of mods and rockers on Summer Bank Holidays. Even though these ‘mods’ are staged, the details of their style and clothing are well observed.
Ray Nickson… Didn’t Birchwood Ford put on a motor show on the pier back in about 1979 ?

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