At long last those wonderful people at Grapefruit Records have put together an exhaustive new compilation of what many have derided over the years as disposable (being polite) or simply just crap music (being impolite!) the genre that became known as ‘bubblegum music’. Characterised by 3 minute, 3 chord (deceptively) simple pop melodies often with meaningless lyrics played by many ‘bands’ a large amount of which didn’t exist, but comprised studio concoctions using session managers. The whole sound was aimed at capturing the early teen market in America in the mid-late 60’s as pop and rock music grew more sophisticated for older buyers. It’s roots can reasonably be traced back to the advent of The Monkees and their manufactured pop sound created in 1966. With their massive success came many more imitators jumping on what became, at least, for a few short years a lucrative bandwagon. On this new compilation just about every major successful effort is represented alongside a wealth of long obscure ‘bands’. This new 3CD set comprises of 91 tracks spanning 4 hours of sugar sweet sounds that defined ‘bubblegum’ so sit down with a sherbert fountain or a bag of dolly mixtures and here’s what you’ll find. Disc1 kicks of with a trio of songs that exemplify the whole bubblegum movement with ‘Simon Says’ ‘Yummy Yummy Yummy’ & ‘ A Little Bit Me A Little Bit You’ by respectively the 1910 Fruitgum Company, Ohio Express & of course The Monkees. The first 2 tracks came out of New York based Buddah Records who were undoubtedly the kings of the genre (after Don Kirschner with The Monkees). Buddah gave us the majority of the really big hits from the aforementioned 2 bands plus Kasenetz-Katz Flying Orchestral Circus, with ‘Quick Joey Small’, Lou Christie with ‘I’m Gonna Make You Mine’ & ‘She Sold Me Magic’ (all included) & a host of others. As ever its away from these big names that the long forgotten and obscure sit with fabulous names such as Salt Water Taffy, Lt Garcias Magic Music Box & The Raspberry Pirates all giving us their take on the genre. There are some surprising names on Disc1 (as there are on Discs2 & 3) that are included as they had an abberation away from their normal output. The Grass Roots & Neil Diamond to name a couple. However I must take issue with the inclusion of The Electric Prunes! A beloved group of mine! Ok, ‘Everybody Know You’re Not In Love’ may be a long way from ‘I Had Too Much To Dream Last Night’. But bubblegum?! No siree! Other well remembered names from Disc1 turn up with Crazy Elephant, Lobo & The Cuff Links. The latter sporting Ron Dante on lead vocals. Ron was to American pop what Tony Burrows was to us over here in the UK. He was everywhere as a studio session singer as well as putting out singles under his own name, examples of which you can also hear on the compilation. Disc2 begins with a big personal favourite ‘I Think We’re Alone Now’ from Tommy James & the Shondells whose record company Roulette Records also were heavily involved in releasing bubblegum. This is followed by The Lemon Pipers with the evergreen…er ‘Green Tambourine’! a fusion of bubblegim & psyche. Other treats come from Gary Lewis & the Playboys, Mama Cass, Bobby Bloom, Tommy Roe & The Archies. Again its the lesser known that provide some extra treats with the likes of The Pineapple Heard with an excellent version of ‘Valleri’ made famous by The Monkees. Again there are some unlikely names cropping up with forays into bubblegum territory including The Beach Boys, The Cowsills and would you believe The Velvet Underground! Again I have to take issue with the inclusion of The Box Tops who are featured twice, they were definitely pop/soul in my book, but heyho each to their own opinion. Finally Disc3 serves up more big hitters with Melanie, Rick Nelson & Bobby Sherman to name but three. Plus more hits from 1910 Fruitgum Company, The Lemon Pipers, Kasenetz Katz, John Fred & his Playboy Band and more. Amongst the obscure treats are tracks from South Amboy Port Authority, The Peppermint Trolley Company & The Love Generation amongst others. I’d have to argue again that the inclusion of Bruce (‘Hey Baby’) Channel with ‘Keep On’ merits the bubblegum tag, more pop/soul yet again in my book. The whole compilation comes to a close with what is really the poster child for the whole movement with The Archies ‘Sugar Sugar’ (video coming up). Its a funny old world, especially in music. I started by saying bubblegum was defined by 3 minute, 3 chord disposable songs with meaningless (in the main) lyrics. For this the artists were often derided and looked down upon by ‘musical snobs’, which i find pretty funny and ironical. If you wound the clock on a decade to 1976 it was all repeated, the 3 minute, 3 chord……etc. Except this time it was called Punk….which ‘musical snobs’ embraced….think about that. As ever this compilation comes housed in a sturdy clamshell box complete with a fascinating 48 page booklet. Enjoy.
For more information go to https://www.cherryred.co.uk
Til next time….stay safe…..Colin 
Mick O’Dowd… What a compilation Colin. I’m with you regarding the simplicity of the genre. This gave us DJ’s a lot of dancing toons between them and were also very popular. Like you, there are several names on there that I wouldn’t put in that genre but hey ho!
Colin Bell… Hi Mate, certainly brings back some memories for us
Alan Esdaile… Always loved ‘Quick Joey Small’.
Terry Corder… Some great songs there. Thanks.
